Board Member

Amr El Haddad

Amr is a seasoned banker and FinTech leader with profound expertise in Trade Finance, Cash Management, and Working Capital solutions. His multifaceted experience encompasses teams leadership, sales, product management, and solution structuring across Corporate, Financial Institutions (FI), and Sovereign Funds sectors. In 1998, Amr embarked on his banking journey with Citibank, concluding in 2009 as the MENA Trade Sales Head. Among his myriad achievements at Citibank, he was thrice recognized within four years with the GTS Chairman club membership. Moreover, he secured multiple nominations as the top sales officer across EMEA. Subsequently, Amr spent a transformative 12 years at JPMorgan, initially as the MENA Head of Trade Product Management. His trajectory saw him overseeing EMEA Traditional Trade before globally helming funded solutions within Core Trade. Throughout his tenure, Amr masterminded intricate solutions for diverse entities, from oil magnates in the Middle East to PoS companies in Latin America. He notably spearheaded a groundbreaking initiative to restructure all Trade Finance solutions, encompassing product standardization, agreement simplification, and sales training.

Transitioning into tech, Amr steered CEEMEA Working Capital Digital Solutions at Kyriba. He crafts the region’s strategic market direction, pinpoints opportunities, and aids Kyriba’s clientele in their digital metamorphosis. Amr Currently looks after Transaction Banking for National Bank of Kuwait (“NBK”) UAE. In this role, Amr will lead the development and management of transaction services, including Trade Finance & Working Capital and Cash Management, aiming to enhance the bank’s service portfolio and foster business growth. Beyond his corporate commitments, Amr serves on the board of ITFA Middle East. Here, he champions the proliferation of state-of-the-art trade finance solutions, elucidating digital trade’s virtues to regulators, banks, and corporations.

Since settling in Dubai in 2008, Amr has cultivated a robust network with premier enterprises and banks across MENA and further afield. He has frequently represented his affiliations at eminent forums, including regional GTR and global SIBOS events.

Drawing from his vast regional insights, Amr contributes articles to an e-magazine, shedding light on the Trade Finance landscape.

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